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From the designs that afterglow at night to the models that can be acclimated to potty-train kids, made-in-China cyberbanking toilet bench covers are acceptable the hearts of consumers the apple over, decidedly in the West.
Chinese chiffonier awning architect Topseat is now affairs about 2 actor pieces every year globally, applique $26 million, said the aggregation top executive.
Topseat’s audience accommodate above home advance retailers such as US close Home Depot Inc and Lowe’s Cos and Germany’s OBI Group and Bauhaus.
Its high-tech toilet seats are additionally awash on US e-commerce belvedere Amazon beneath the Topseat trademark.
“More than 70 percent of our accessories are exported to Germany and we acquire taken up added than 60 per cent allotment for the do-it-yourself toilet bench bazaar in Germany, with that for mid-to high-end ones extensive 80 per cent,” said Wu Dongcheng, admiral of the company.
“Our toilet bench covers are awash in added than 70 countries, including Germany, the United States, the United Kingdom, France, Italy, South Africa, Kenya and Zimbabwe.”
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It has been absolutely a turnaround for the 42-year-old businessman, who set up the toilet bench aggregation in 2003 alone as a balloon affairs to accession his resume for a business academy application.
In 2003, the aggregation awash the aboriginal accumulation 2,000 toilet seats to an Italian aggregation at $4 each. But now the company’s toilet seats are awash at $35 to $70 anniversary in the US market, while the amount in the European bazaar is alike higher, with some accessories costing added than 100 euros ($117.6).
From its branch in Anshun, a burghal in Southwest China’s Guizhou province, Topseat creates adorning toilet seats from locally sourced, environmentally affable abstracts such as bamboo, harbinger stalks and bio-glues.
Being eco-friendly is a key agency for the company’s success in the Western markets, as they are added environmentally concerned, Wu said.
In 2014, the aggregation took the advance to accomplish toilet bench covers from harbinger stalks to about-face this abeyant ecology hazard into a business opportunity.
Topseat has an acceding with Xiayun belt in Anshun, which buys harbinger stalks from bounded farmers on account of the company.
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Sales of toilet seats fabricated of harbinger axis are accepted to ability added than 200,000 pieces this year. Topseat is negotiating with the Apple Wildlife Fund to use the WWF logo on its artefact packaging.
“We aim to admission the sales of straw-made toilet seats to 5 actor units annually in the abutting bristles years,” said Wu.
Innovation is accession acumen abaft for Topseat’s success. It holds added than 1,000 patents for its over 5,000 arrangement designs, aggregate from aerial birds, flowers, blooming bamboo leaves, whales, turtles and the Eiffel Tower, and some alike with abatement sculptures and 3D effects.
“Most of our toilet bench covers acquire slow-close feature: as the lid closes, you can see the accomplished action of flowers blossoming,”said Wu.
One well-received awning can be acclimated for both developed and babies, authoritative it a acceptable best for families with toddlers. Topseat uses a allurement to affix the toddler bench to the lid, so it is basically hidden back it is not in use.
In addition, the child’s fingers won’t get trapped as both the lid and the developed bench acquire the slow-close feature.
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The aggregation developed this appropriate toilet bench awning in 2007. In the aforementioned year, the archetypal awash added than 400,000 pieces in the US market, giving the architecture a arch alpha and the aggregation millions of dollars in revenue.
On online arcade belvedere Amazon, a Topseat toilet bench is awash from $35 to $70, depending on the model/design, which about receives aerial ratings and acclaim from annoyed customers.
“This bench is actual accessible to install and seems to be fabricated from high-quality materials. I acquire never spent this abundant for a toilet bench and this is able-bodied account the price,” wrote one customer.
“I feel a little asinine to babble about a toilet seat, but the turtle on the bench is gorgeous. The angle and turtle arise to move as you do and the architecture changes to accession arena as you attending from altered angles,” commented another.
Topseat additionally wants to tap into the Chinese market.
In 2015, letters of Chinese tourists alive food in Japan during the Chinese New Year anniversary to buy all cyberbanking toilet seats in banal affronted acrimonious discussions amid Chinese netizens, back it was after apparent that they were fabricated in China.
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The affection of toilet bench covers fabricated in China is as acceptable as, if not better, than those fabricated by Japanese companies, said Wu, who additionally accustomed that added business and announcement are bare afore Chinese consumers apperceive about and acquire the Topseat brand.
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