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Sawhorse Brackets Home Depot Canada
TORONTO, Oct. 31, 2017 (Canada NewsWire via COMTEX) -- Over 5000 shoppers called their best trusted brands beyond 58 categories: 19 above retail, 23 e-commerce retail and 16 account categories in the additional anniversary civic study
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Market analysis abutting BrandSpark International today appear the 2017 BrandSpark Best Trusted Award winners for Canada's above casework and retail categories, including brick and adhesive and e-commerce. In animosity of contempo retail closures and above antagonism from the U.S., six brick and adhesive retailers advance their categories from coast-to-coast, including: Dollarama (discount stores), Canadian Tire (auto genitalia & accessories), Sleep Country Canada (mattresses), Best Buy (electronics), Walmart (houseware/kitchenware) and Toys "R" Us (toys and games) alike admitting Toys "R" Us afresh filed for creditor protection. Details can be begin at www.BrandSparkMostTrusted.com.
"Shoppers attending to retailers that they assurance to bear abundant value, able selection, affection goods, and back online, appropriate delivery. The BrandSpark Best Trusted Awards accord shoppers a adventitious to see which retailers are trusted by added Canadians," said Robert Levy, President of BrandSpark International. "These endorsements are abnormally advantageous for shoppers who don't consistently bazaar the class - decidedly in e-commerce breadth abounding shoppers are still advertent the above retail players."
What Drives Casting Trust?
"Canadians say their assurance in a casting is abundantly added by claimed experience, responsiveness, transparency, fair pricing, and the endorsements of added consumers," said Levy.
It is important that a casting responds bound to austere issues, with 73% adage it abundantly increases their assurance in the brand. Accuracy is additionally key to architecture trust. In fact, 56% accede that brands that accommodate abundant advice about their artefact or account acquire trust, and 49% say assurance is congenital back they see unfiltered chump reviews on the casting web site. A majority of online consumers now seek reviews to abutment their acquirement decisions, and they apprehend both absolute and abrogating reviews to get a added complete picture. Without this information, abounding shoppers will not complete a transaction.
Positive endorsement in the anatomy of awards is additionally actual impactful with 85% of respondents advertence their assurance in a casting increases if it has won awards based on the acknowledgment of consumers.
Pricing additionally influences assurance as abundant as artefact or account quality, with brands that action constant and aggressive appraisement added acceptable to be perceived as fair and honest.
In the accepted retail study, participants called the retailers they assurance best beyond 19 categories. The winners are listed below.
Brick & Adhesive Retail Winners
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The Canadian retail mural is dotted with able bounded players and the best trusted retailers alter beyond Canada in abounding categories. This is decidedly accurate for Quebec, breadth civil retailers are generally best trusted.
Six retailers advance their categories from coast-to-coast, including Dollarama (discount stores), Canadian Tire (auto genitalia & accessories), Sleep Country Canada (mattresses), Best Buy (electronics), Walmart (houseware/kitchenware) and Toys "R" Us (toys and games) alike admitting Toys "R" Us afresh filed for creditor protection.
Regional players are able in Quebec, including Brault & Martineau for appliance and above appliances, Bouclair for home d�cor (in a tie), and Jean Coutu for adorableness & claimed affliction and health/pharmacy. While in the blow of Canada Home Depot is on top for home advance (or angry in the Atlantic region), Rona is best trusted in Quebec.
The grocery mural additionally changes by region. Loblaw brands are able with the Superstore casting (Real Canadian Superstore and Atlantic Superstore) on top nationally, anchored by a arch position in the Western ambit and No Frills earns top atom in Ontario. In Quebec, IGA and Maxi tie. Sobeys is best trusted in Atlantic Canada.
Sears shows up as the best trusted banker for above appliances. "Now that Sears has absitively to cash all of its aliment and cease operations in Canada we can apprehend angry antagonism from added retailers to ample the void. This could present some abundant opportunities for Canadian shoppers," added Levy.
E-Commerce Retail Winners
Canadian arcade habits are evolving. According to the BrandSpark Canadian Shopper Study, seven in ten Canadians bazaar online in a archetypal ages and online shoppers apprehend to accomplish a beyond allotment of purchases online in the advancing year.
"As the retailers that Canadian shoppers apperceive and assurance abide to body their attendance on e-commerce, we apprehend to see trusted brick and adhesive brands become added arresting online. To accomplish in the alteration to e-commerce, retailers charge bear online the amount and acquaintance that has fabricated them trusted offline, while additionally affair the aerial expectations of online aircraft and no altercation chump account and allotment set by the e-commerce baton Amazon," said Levy.
In the BrandSpark Best Trusted Online Retail Study, shoppers accurately called the retailers online that they assurance best beyond 23 retail categories. Listed beneath are the civic winners.
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When Canadians bazaar online, Amazon is the best acceptable destination for a advanced ambit of products. Walmart is abutting abaft for aliment and cooler products. "With the contempo accretion of Whole Foods by Amazon, the grocery class is accepted to become actual aggressive in the abutting few years," added Levy.
Although Amazon is top-of-mind for e-commerce, several specialized retailers accept been successful, including: Sephora (beauty articles & cosmetics), Well.ca (health & wellness), PetSmart (pet care), and Home Depot (home advance & renovations). These retailers advance their categories or are aggressive carefully with Amazon.
"If added retailers appetite to bolt up with Amazon in their category, they charge to break top-of-mind as their barter move online, and bear the online browsing experience, selection, value, and account appropriate to be shoppers' go-to destination in the category," said Levy. "Amazon's administration in voice-activated arcade will accomplish it alike harder for acceptable retailers to bolt up."
Most Trusted Casework Brands
For the aboriginal time, the BrandSpark Best Trusted Awards affairs has been broadcast to account categories breadth assurance affairs abundantly to Canadians. Winners are listed below.
In the airline category, both WestJet and Air Canada are trusted by Canadian consumers who abundantly adopt booking flights with Canadian airlines. "In fact, WestJet is propelled by its advantage in Western Canada," added Levy.
In the allowance categories (home, auto and life), Intact Allowance comes out on top with their Canada-wide account in auto and home allowance while Sun Activity is the baton in activity allowance with Manulife actuality a able runner-up.
In the aggressive cyberbanking amplitude RBC and TD are angry as Canadians about-face added to online banking. In the car rental class Enterprise Car Rental comes out on top, followed by budget-minded Budget, and service-led Avis.
Despite contempo controversy, Air Miles is still admired by abounding Canadians as the top adherence affairs abnormally by those who can apprehend beyond point assets via acclaim cards. In fact, accustomed retail programs are accepting added accent with PC Plus and Shoppers Optimum rounding out the top three in this category.
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In the ever-expanding apple of online dating, admitting the accelerated acceleration of Tinder, back it comes to assurance Canadians casting their nets with Plenty of Fish.
The breadth area geographic area plays a able role is in the telecom categories with bright bounded splits that sees Telus articular as added trusted than Rogers and Bell. In the internet provider class Bell comes out aloof advanced of Shaw and Rogers nationally. For television service, Shaw catches up to Bell with Rogers actuality the runner-up.
In an added burst absolute acreage bazaar abounding with bazaar players, civic behemothic RE/MAX has maintained a ascendant position, advanced of runner-ups Royal LePage and Century 21.
How Winners are Determined
More than 5,000 respondents surveyed in 2017 bent the 2017 BrandSpark Best Trusted Awards retail winners through their "top of mind" responses for retail and casework categories in which they shop. BrandSpark advisers analyzed the abandoned responses and the affidavit for dupe the banker or service. Results were ranked based on the greatest aggregate of mentions, and if the aberration amid retailers or casework nationally was beneath than three percent, ties were declared.
About BrandSpark International
BrandSpark International abnormally combines absolute apple customer acumen with business accreditation and services. BrandSpark Acumen gets at the affection of WHAT consumers think, WHY they act the way they do, and HOW marketers charge to acknowledge to auspiciously abound their business. BrandSpark Business Casework runs above CPG awards programs Best New Artefact Awards, BrandSpark Best Trusted Awards and customer artefact balloon and addition platform, Shopper Army. For added information, appointment www.BrandSpark.com.
SOURCE BrandSpark International
View aboriginal content: http://www.newswire.ca/en/releases/archive/October2017/31/c5895.html
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SOURCE: BrandSpark International
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